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Bringing data analytics to the social workforce
The latest installment of IBM's Connections software adds BIG DATA analytics to their social connection software. Having real-time analytics on massive data sets is one of the driving forces in the analytics scene where speed and precision allow for better and quicker decision making.
In this social age, even businesses are shifting towards being a more viable social business - a business that bridges the social interactions of potential customers and it's product's brand, marketing and direction.
With so much data being produced at the web and mobile level, it's natural to see so many solutions gravitate towards using every bit of information which can give them an edge.